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Gusto: company research
Last checked Oct 2, 2026
Gusto sells cloud payroll, benefits and HR software to small and mid-sized businesses, founded in 2011 as ZenPayroll by Joshua Reeves, Tomer London and Edward Kim. It crossed $1B in trailing-twelve-month revenue in early 2026 and serves roughly 400,000 customers. (from our editorial profile)
Key facts
- Industry
- Payroll, benefits & HR software
- Headquarters
- San Francisco, CA
- Founded
- 2011
- Size
- 3,000+ employees
- Stage
- Series D+
- Raised
- $746M
- Investors
- T. Rowe Price, General Catalyst, Aaron Levie, David O. Sacks
- Website
- gusto.com
(from our editorial profile)Source: research.contrary.com
Technology and AI
Gusto's product offering is comprised of three main payroll products: Gusto Payroll (payroll software for SMBs), Gusto Embedded Payroll (a payroll infrastructure backend product), and Gusto Wallet (consumer banking for employees). Gusto Embedded Payroll exposes parts of Gusto's core infrastructure via APIs, allowing companies to embed payroll management directly into their applications while Gusto handles the back-end logic. The platform also includes modules to address employee benefits and HR, including an applicant tracking system and digital document generation.
Source: research.contrary.comRecent moves
In August 2025, Gusto announced it would acquire Guideline, a startup providing 401(k) retirement plans to small businesses, for approximately $600 million — Gusto's largest acquisition to date. In April 2026, Gusto acquired Mosey, a startup that helps businesses comply with multi-state payroll and employment regulations, for an undisclosed amount. By early 2026, Gusto had surpassed $1 billion in annual revenue.
Source: en.wikipedia.orgLikely challenges
Gusto has limitations: it isn't currently set up for large enterprises and global workforces, doesn't yet provide benefits to employees in 12 states in the US, has limited HR tools, and lacks 24/7 support. Up until June 2023, Gusto lacked support for international employees and large enterprises (1K+ employees). Following a partnership with Remote.com in June 2023, the company began to allow its customers to hire across borders in regions such as Canada, with plans to expand to over 75 markets.
Source: research.contrary.comCompetitors and position
By early 2026, Gusto had surpassed $1 billion in annual revenue, placing it alongside competitors Deel and Rippling in the $1 billion revenue tier, while maintaining a lower valuation of $9.3 billion based on a June 2025 employee tender offer. To differentiate itself from other payroll products, Gusto attracts SMBs with a user-friendly UI, attractive digital content, banking for employees, and transparent and competitive pricing.
Source: en.wikipedia.orgLeadership
- Joshua ReevesCEO
- Edward KimCTO
- Tomer LondonCPO
- Mike TaylorCFO
In the news
How this page is made: facts come from the company's own site, Wikidata and a web search, and every section links the page it was read on. Anything without a source is left out rather than guessed. It can still be out of date or wrong, so check anything you would act on.