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Last checked Oct 11, 2026
Faire runs a curated online wholesale marketplace connecting independent retailers with emerging and established brands, founded in 2017 and headquartered in San Francisco with hubs in New York, Toronto and Waterloo. It was last valued at about $5.2B. (from our editorial profile)
(from our editorial profile)Source: faire.com
Faire states that its product ranking algorithms are now built on AI-powered deep learning models, offering each retailer highly personalized results. It also says it is using AI to improve the listings of its brands, making it easier for retailers to evaluate products and driving up conversion rates. The company describes a planned buying experience letting retailers combine products from multiple brands into a single order shipping free from one warehouse, with AI helping retailers visualize how products from different brands come together into assortments.
Source: faire.comFaire announced an employee tender at a $5.2B valuation, led by WCM Investment Management with participation from Baillie Gifford and True North Fund. The company said it now partners with hundreds of thousands of retailers and brands globally, expects nearly $3B in GMV this year, and is annualizing at more than $500M in revenue with over 40% YoY growth in Q3. It also said Europe is growing nearly twice as fast as North America and that its ads business exceeded 5% of revenue two years after launch.
Source: faire.comFaire's about page states that co-founder and Chief Architect Marcelo Cortes sets the technical vision for Faire's engineering team, and that he was previously a staff software engineer at Square and a senior software engineer at Google. It states that Chief Technology Officer Thuan Pham is responsible for Faire's global engineering, data, and IT teams, and previously served as CTO of Coupang and Uber. The page does not describe deployment cadence, repository structure, or remote/office policy.
Source: faire.comFaire states that the B2B wholesale market is massive, with hundreds of billions of dollars spent each year by stores sourcing inventory in the US alone, but that B2B e-commerce penetration is still just 5%. It says there is still much to do in making wholesale easier and more affordable for retailers and brands, and frames leading the market's shift online as ongoing work.
Source: faire.comFaire describes itself as having become the innovation leader in a massive, largely offline industry, and says it will continue leading the shift of B2B wholesale online. It positions its differentiation around AI applied to wholesale, including AI-powered deep learning ranking models and AI-improved brand listings. No named competitors are given on the pages read.
Source: faire.comfaire.com, 2025-11-17
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