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Amplitude: company research
Last checked Oct 2, 2026
Amplitude builds digital and product analytics software that helps teams understand how people use their products, spanning behavioural analytics, experimentation and customer data infrastructure. It has been publicly traded on Nasdaq since 2021. (from our editorial profile)
Key facts
- Industry
- Product analytics
- Headquarters
- San Francisco, CA
- Founded
- 2012
- Size
- 750+ employees
- Stage
- Public
- Website
- amplitude.com
(from our editorial profile)Source: amplitude.com
Technology and AI
Amplitude describes its platform as an AI Analytics Platform whose core is a proprietary, purpose-built behavioral database called the Behavioral Graph, which it says instantly finds patterns, makes recommendations, and connects customer actions along their journeys to business outcomes. The company states it has re-architected Amplitude to be AI-led from the ground up, integrating AI across the platform with built-in AI agents and infrastructure rather than bolted-on features. Its platform includes Product and Marketing Analytics, Session Replay, Feature and Web Experimentation, Activation, Guides and Surveys, AI Agents, Amplitude Model Context Protocol (MCP), AI Visibility, AI Feedback, A…
Source: investors.amplitude.comRecent moves
In its fourth quarter and fiscal year 2025 results announced February 18, 2026, Amplitude said it introduced Global Agent, a system-wide AI analyst that continuously understands customer behavior across charts, experiments, and sessions, and built Specialized Agents that monitor dashboards, session replays, experiments, and feedback. It expanded its Model Context Protocol (MCP) to bring Amplitude insights into tools like Claude, Cursor, Slack, and Figma, and launched AI Feedback, described as the industry's first customer feedback engine with a proprietary LLM process. The company also acquired InfiniGrow, which it said reinforces its focus on helping marketers move faster and drive busines…
Source: amplitude.comLikely challenges
Amplitude's CFO, Andrew Casey, said that looking at 2026 the company will continue to focus on improving the use cases and access to Amplitude across enterprise organizations and consolidate point solutions into its platform. The company reported that enterprise and multi-product customers accounted for 74% of its total ARR.
Source: amplitude.comCompetitors and position
Amplitude describes itself as the leading AI analytics platform and states it is ranked #1 in multiple categories in G2's Fall 2025 Report and #1 across multiple categories in G2's Winter 2026 Report, positioning itself as the best-in-class analytics solution for product, data, and marketing teams. It lists customers including Atlassian, NBCUniversal, Under Armour, Square, Jersey Mike's, and Burger King.
Source: amplitude.comLeadership
- Spenser Skatesco-founder and CEO
In the news
- Amplitude Announces Fourth Quarter and Fiscal Year 2025 Financial Results
amplitude.com, 2026-02-18
How this page is made: facts come from the company's own site, Wikidata and a web search, and every section links the page it was read on. Anything without a source is left out rather than guessed. It can still be out of date or wrong, so check anything you would act on.