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Model Direct-Sold DSP Orders

System Design · Netflix · Hard

Task Create a data schema for recording and managing guaranteed, directly negotiated advertising campaigns within a demand-side ad platform. The schema should support the full campaign lifecycle: advertiser onboarding, order creation, trafficking, serving, event measurement, and reporting. Domain assumptions Demand is sold directly to advertisers or agencies rather than purchased through open real-time bidding. Do not model exchange-side mechanics such as open-exchange bid…

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