Justify building a new feature with evidence

Your VP wants a justification for building a new product feature from scratch. Within 10 minutes, give a go/no-go recommendation.

• External: estimate the opportunity using TAM, SAM, SOM and a competitive review; name at least three market signals you would collect and how you would measure each.
• Internal: evaluate capability fit, data availability, and risks such as integrity and privacy. Suggest a minimal viable launch surface and the dependencies it requires.
• Evidence plan: specify the pre-launch analyses and experiments you would run, what success means at 6 weeks and 6 months, and the precise decision thresholds for proceeding, pivoting, or killing. Overview: This question tests a data scientist's product analytics, experiment design, and strategic decision-making abilities, including market sizing, competitive analysis, privacy-conscious data and infrastructure review, risk identification, and A/B testing plans.