System Design · Meta · Medium
Meta is evaluating a potential ranking change that would give preferential placement to ads whose destination is a native in-app Shop experience instead of ads that drive users to an advertiser’s external website. Assess whether this is a strong product and business decision. Your response should cover: The core product hypothesis and how each stakeholder is impacted: users, small advertisers, large omnichannel advertisers, and Meta. The primary benefits and risks. For…
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