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How would you evaluate adding video ads?

System Design · Amazon · Medium

You are a data scientist at a company that publishes a free-to-play mobile game. The product organization is weighing whether to introduce video advertising — rewarded video, interstitial video, or both formats. Your task is to produce an evaluation plan that establishes whether adding video ads is the right call. Your write-up must address each of the following five areas: Metrics. Which measures act as the success signals for the feature, and which act as guardrails?…

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