System Design · Meta · Hard
Prior experimentation indicates that in certain contexts, an ad that routes a viewer into an in-app Shop converts better than one that sends them to an external website. Building on that finding, you are asked to design a ranking algorithm for Meta's ads system that can deliberately give Shop ads more prominence — without degrading the user experience and without working against what advertisers are trying to accomplish. Address each of the following: Which objective, or set…
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