Explain SHAP in an ML System

I’ll walk through the system using churn prediction for a subscription business as the example, but the same structure applies to ad conversion or recommendation. 1. Business framing and translating the goal into a prediction task The product goal is usually something like “reduce churn” or “increase retention.” The first job is to make that an actionable prediction problem: Define the unit of prediction: an active customer at a given time. Define the outcome: will this…