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Design recommendations objective balancing growth and monetization

System Design · ByteDance · Hard

Design a ranking objective for a long-form content feed that balances two goals: retaining and growing the user base, and increasing the income earned by the creators who supply the content. Your response should address four areas: Explicit objective and value measurement: propose a concrete optimization target, for example a weighted combination of predicted session continuation, purchase likelihood, and creator earnings. For each candidate item, describe how to estimate…

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