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Design pricing and multivariate button experiments

System Design · Google · Hard

You work for a B2B SaaS company with two self-serve monthly plans, Starter at $$29$$ and Growth at $$59$$, plus an Enterprise plan sold through a custom contract. A product manager proposes a two-week A/B test that increases the list price of Starter and Growth by $$20\%$$. Evaluate this proposal and create a rigorous end-to-end experimental design. In your answer, cover each of the following. 1. Randomized price test vs. quasi-experiment Compare a user-level A/B price test…

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