System Design · Microsoft · Medium
Suppose you ran a promotional campaign that reached $$10{,}000$$ customers, and $$500$$ of them made a purchase (a $$5\%$$ positive class). Design a complete end-to-end approach to identify which customers are most likely to purchase. Your response should cover the following: Begin with a logistic regression baseline. Detail your feature engineering plan: how you would handle categorical variables, apply scaling/normalization, create interaction terms, split the data into…
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