Design a lead-scoring model

You are a data scientist on a growth or marketing team. The sales organization can only contact a limited number of leads each day or week, so the company wants a lead-scoring system that ranks incoming leads from paid ads, email, organic search, and other acquisition channels so the most promising ones can be contacted first. Assume you have historical lead records with a unique lead_id, a created_at timestamp, attributes known at scoring time such as channel, campaign,…