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DAU / MAU Internal Analytics System

System Design · Vanta · Medium

Requirements Design an analytics platform that serves internal stakeholders—product managers, data scientists, and similar roles. The dashboard must surface at least these metrics: Daily active users (DAU) and monthly active users (MAU). Top viewed pages, identified by URL. Subscription funnel conversion rate, defined as users who complete a subscription purchase / users who begin a purchase. Critical trade-off: what happens if instrumenting the application introduces…

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